Take the first steps toward building an effective marketing plan by developing an outline covering the key components. Here is an overview that can be adapted to your business and customer base.
So, you’ve got some important company news to announce. You took the time to produce a press release that’s well written, informative and professional looking. Now what? Who do you send it to? Below are some tips on how to build your own media list so your release is distributed to the correct person at the appropriate media outlets.
As your company develops and implements its business strategies for 2021, a solid public relations plan should be part of the formula.
There are many tried and true strategies to get the most impact for your marketing dollars, whether print or online, especially with limited funds. Presented below are a few tips to get you started on the right path.
The press release remains a productive and cost-effective public relations strategy to generate awareness and more sales leads for your company. Below are some tips on how to write a release that captures journalists’ attention.
JCF Marketing, a full-service, award-winning advertising agency, is pleased to be celebrating its 25th anniversary this month.
As your company continues to implement its marketing strategies, a solid public relations plan should be part of the formula.
You’ve been there…hundreds of vendors on the trade show floor, all trying to stand out and capture the attention of hotel owners. Did you know you can gain a competitive advantage before the event starts?