How to Build a Media List

How toBuild a Media List So, you’ve got some important company news to announce. You took the time to produce a press release that’s well written, informative and professional looking. Now what? Who do you send it to? Below are some tips on how to build your own media list so your release is...

How to Write an Effective Press Release

How to Write an Effective Press Release The press release remains a productive and cost-effective public relations strategy to generate awareness and more sales leads for your company. Below are some tips on how to write a release that captures journalists’ attention. 1) Identify newsworthy information about your business Before you begin, ask yourself if...

4 PR tips to reach more hotel owners

 4 Proven PR Tips for Extra Exposure As your company continues to implement its marketing strategies, a solid public relations plan should be part of the formula. Getting coverage in the hospitality trade publications and websites leads to valuable (free) awareness for your company, which generates more sales leads. So, here are 4 quick tips...