Take the first steps toward building an effective marketing plan by developing an outline covering the key components. Here is an overview that can be adapted to your business and customer base.
So, you’ve got some important company news to announce. You took the time to produce a press release that’s well written, informative and professional looking. Now what? Who do you send it to? Below are some tips on how to build your own media list so your release is distributed to the correct person at the appropriate media outlets.
As your company develops and implements its business strategies for 2021, a solid public relations plan should be part of the formula.